January 12: Mallo Cup

I visited the local VGs market on my lunch hour today, mostly to ensure that my daughter would have a lunch to take for the remainder of the week. So, I'm in line, waiting for my checkout turn, as one usually does in a VGs, and I began perusing the "impulse rack", as I'll affectionately refer to it, of candy and gum. In doing so, my eyes scrolled past the ample stock of Mallo Cups located on the bottom shelf. And, I thought to myself "I've never had a Mallo Cup." Seeing that I really hadn't given much thought to what I would try today, I decided today would be the day that I would consume a Mallo Cup for the very first time in my life. Now, for those of you who are not familiar with a Mallo Cup (all 10 of you), my understanding is that it is somewhat of a nostalgic legend among most candy connoisseurs. And why not? Who wouldn't enjoy a chocolate/coconut mix molded into a cup-shape exterior with the sole purpose of securing the whipped marshmallow creme inside? I wasn't sure if I would or not, but I was willing to give it a try . I have to say, it is definitely different than I had imagined. First, the chocolately shell has quite a thick structure so that when you bite into the cup you are not overwhelmed with the marshmallow hiding inside. Where as, I thought I would be engulfed in marshmallow once it was exposed. And, the faint trace of coconut within the chocolate is just enough to make the texture more interesting than just your standard chocolate bar. There's even a bonus in every pack: Play Money (in the form of a thin, flimsy piece of cardboard that says "Play Money" at the top). Each card is worth a certain number of points that you can redeem for prizes on the Boyer Candies website. Mine was worth 50 points. Ironically, the card also mentioned that if I accrue 500 points I can get a $1 Rebate Check. So, let's do the math together, shall we? I spent 79 cents on the candy, and if I save 500 points I can get $1 back. Hmmm, I'm no mathmetician, but unless there's a 500-point card out there in one of those packages, isn't this kind of a rip-off? I guess the candy makers are stuck back in the early part if the 20th century and candy is still just a nickel a pop. Regardless, after consuming the pair (yes, they come in a convenient 2-pack), I have to say it was relatively enjoyable. Going forward will I make this my candy bar of choice? Likely not. I'm not obsessed with the aura of the Mallo cup like some of you out there, as I think this clip will demonstrate. For me, there are better bars to choose from, not to mention many that are probably a much healthier alternative.